Collection: OB Designs Australia

OB is a family-owned brand dedicated to creating beautiful, sustainably produced children’s products that bring joy to the whole family. Founded in Byron Bay, Australia, in 2008, the brand began when its founders struggled to find toys that truly engaged their children while reflecting their aesthetic, social, and sustainability values.

Over the past 15 years, OB has grown alongside the founders’ children, evolving from a small business into a thriving and expanding brand. Despite this growth, their commitment to quality and thoughtful design remains unwavering. From premium plush toys and finely crafted playthings to soothing everyday essentials, every product embodies the same care and attention as in the very beginning.

OB hopes that families everywhere will enjoy their creations as much as the team enjoys bringing them to life.